ContentScale Services: Content Recovery, the Content Engine & AI Leads
- Free first: a 100-point GRAAF ContentScore scan, 30 seconds, no login — the only free service.
- Done-for-you recovery: from €297/month (5 pages) to €897/month (20 pages) — no contract, monthly re-checks and rewrites included.
- The Content Engine is contact-first: the right setup depends on what you want, so message before you buy.
- Why now: AI Overviews reach roughly 25% of US searches and cut top-page clicks by about 34.5%. (BrightEdge; Ahrefs, 2025)
- Independent & resellable: no contracts, white-label, delivered personally from Amsterdam.
Ranking at position one no longer guarantees traffic. AI Overviews answer the query before the user clicks, and a growing share of searches end with no click at all. Traffic drops. Content production slows down. Agencies get expensive. ContentScale services exist to fix exactly that: not to publish more content, but to make each page good enough to rank in Google and get cited by AI engines like AI Overviews and Perplexity. Every service runs on the same 100-point GRAAF standard, so the work is measurable from the first scan.
GRAAF SEO ContentScore
A 100-point GRAAF score for any page: structure, E-E-A-T, schema, freshness — with the exact fixes you need before Google sees it. This predicts citation-readiness; it doesn't check live AI citations — for that, see the AI Citations Tracker.
🔍 Scan Free →The Content Engine
Research, write and score in one place: Live SERP Spy, AI-citation tracker for Google AI Overviews & Perplexity, GSC briefs, and per-page scoring — an AI SEO agent that runs the full loop, not a plugin that just leaves suggestions for you to act on. Whether you run it yourself or want it done for you depends on what you’re after — so message first and Ottmar points you to the right fit.
GRAAF Content Recovery
Hands-on GRAAF implementation, no contract: €297/mo for 5 pages, €497/mo for 10, €897/mo for 20 — audit, rewrite, schema, and AI Overview optimisation, with monthly re-checks and rewrites until each page holds its citations. Pay annually and get 2 months free. Direct WhatsApp access to Ottmar.
💬 Start Recovery →Lead Crawler
Enter an industry and city — the crawler finds 200–500 businesses and sorts them into 6 quality buckets, so you pitch the easiest-to-close first (the “Skeleton” and “Brochure” goldmine sites). Optional AI voice follow-up (Otto) later, as a separate add-on.
🎯 Find Leads →Free = the ContentScore scan and the Lead Crawler with your own Gemini key. The Content Engine, AI voice calling, and done-for-you services are paid. No contracts · Amsterdam, NL
What each service includes
Each option solves a different problem, but all four share the GRAAF foundation. Here is exactly what you get:
- GRAAF SEO ContentScore (free): 100-point score — GRAAF quality (50pt), CRAFT readability (30pt), Technical SEO (20pt) — with prioritised, page-specific fixes.
- The Content Engine (paid, contact-first): Live SERP Spy, AI Overview & Perplexity citation tracking, People-Also-Ask and voice research, GSC briefs, and per-page scoring in one workflow.
- Content Recovery (from €297/mo, no contract): 5 to 20 fully optimised pages per month depending on tier, a manual audit by Ottmar, a prioritised fix list, monthly progress scans with re-checks and rewrites, and direct WhatsApp support.
- Lead Crawler (cheap): finds 200–500 local prospects and sorts them into 6 quality buckets (Ghost → Established) so you target the easiest sells first — free with your own Google Gemini key, or €97 for a managed key. Optional AI voice follow-up (Otto) is a separate licensed add-on for later.
- API / developer access (contact): call the GRAAF ContentScore from your own app or dashboard — access-code and budget controlled, priced by volume. Bring your own AI keys, or use managed keys.
- Always included: the GRAAF ContentScore on every plan, no contracts, and an embeddable ContentScore badge for your own site.
Why these services exist (the data)
The search contract — rank, get clicked, convert — is breaking. These are the numbers that explain why a quality-and-citation approach now beats raw publishing volume:
6.49% → ~13% — AI Overviews grew from about 6.49% of Google queries in January 2025 to roughly 13% by March 2025. (Search Engine Land / Semrush, 2025)
~25% of US searches — AI Overviews appeared in roughly a quarter of US searches by late 2025. (BrightEdge / Conductor, 2025)
~34.5% fewer clicks — top-ranking pages lose around 34.5% of clicks when an AI Overview appears, across a 300,000-keyword study. (Ahrefs, 2025)
15% → 8% — click rates fell from 15% to 8% across 68,000 queries once an AI summary is shown. (Pew Research Center, 2025)
~35% higher CTR — brands cited inside AI Overviews earn about 35% higher organic click-through than uncited brands. (Seer Interactive, 2025)
~4.4× conversion — visitors from large-language-model referrals convert about 4.4× higher than organic on average. (Semrush, 2025)
Referring domains = #1 predictor — backlinks were the strongest predictor of AI citation across 129,000 domains. (SE Ranking, 2025)
−25% search volume by 2026 — Gartner projected traditional search volume would fall about 25% as AI assistants absorb queries. (Gartner, 2024)
How it works — 4 steps
- Free ContentScore. Scan any URL at app.contentscale.site — a 100-point GRAAF score in 30 seconds, no login.
- Message Ottmar. Share your score on WhatsApp. He reviews your situation and proposes which service actually fits — that’s why the Content Engine is contact-first.
- Start month one. Recovery or Lead Crawler setup begins within 48 hours; first fixes or leads within roughly 7 days.
- Track & scale. Monthly scans show the score climbing; add pages, cities, or industries as you grow.
Who it’s for & white-label
ContentScale services suit businesses recovering from Core Updates, teams adapting to AI Overviews, and agencies that want to resell recovery and lead generation:
- Businesses that lost traffic and need pages rebuilt to rank and get cited.
- Operators who want to run research and writing themselves inside the Content Engine.
- Agencies & freelancers reselling under their own brand: you pay from €297/month per client (up to €897 for 20 pages) and set your own client price.
- Agencies & local businesses using the Lead Crawler to find 200–500 prospects per city — with optional AI voice follow-up when you’re ready.
What the evidence says
“Content itself is really not a USP in the age of AI because any LLM can now generate content at the touch of a button.”
— Julia McCoy, then-President of Content at Scale, PubCon
Google’s own guidance is explicit that genuine expertise, accurate sourcing, and real-world experience are decisive for quality — and that sites unable to demonstrate them keep losing visibility regardless of technical optimisation.
— Google Search Quality Rater Guidelines, 2024 (paraphrased)
Across 25 million impressions, being cited inside an AI Overview — not just ranking near it — is what now correlates with higher click-through; citation has become the metric that matters.
— Seer Interactive research, 2025 (paraphrased)
Case studies
Dutch B2B SaaS: 12 thin pages rebuilt to per-page quality
Challenge: 12 articles averaging a 31/100 ContentScore, declining organic traffic, zero AI Overview citations.
Solution: each page rebuilt with GRAAF — a quotable answer, named sources, question-form headings, FAQ schema — instead of replaced with more volume.
Result: a 94/100 average ContentScore with measurable traffic recovery inside the 90-day window.
Source: ContentScale client data, 2026.
NJ services client: recovery + Lead Crawler outreach
Challenge: a local services business with stalled rankings and an empty pipeline after a Core Update.
Solution: 5-page done-for-you recovery per month plus a Lead Crawler campaign sourcing 200–500 local prospects, segmented into quality buckets for targeted outreach.
Result: recovered organic clicks on the rebuilt pages and a steady flow of consented B2B leads into the CRM within the first campaign cycle.
Source: ContentScale client data, 2026 (anonymised).
Frequently Asked Questions
From €297/month for 5 pages, €497/month for 10, or €897/month for 20 — no contract, cancel anytime. Every tier includes audit, content rewrite, schema markup, and AI Overview optimisation, plus direct WhatsApp access to Ottmar. Getting cited isn't a one-time fix: pages are re-checked and rewritten monthly until they hold. Pay annually and get 2 months free. The Lead Crawler (200–500 leads) is separate and cheap — free with your own Gemini key, or €97 for a managed key.
No. Only the GRAAF SEO ContentScore scan is free. The Content Engine (PULSE + NEXUS) is a paid tool, and done-for-you services are paid. Because the right setup depends on what you want — running it yourself versus done-for-you — message Ottmar first and he’ll point you to the fit.
First recrawl improvements typically appear within 4–6 weeks. Across ContentScale implementations the average recovery timeline is around 90 days. Pages moving from a low ContentScore to 90+ tend to show measurable traffic change within the first recrawl cycle.
Yes. ContentScale is white-label resellable. You pay from €297/month per client (scaling to €897 for 20 pages) and set your own client price. Deliverables go out unbranded or under your own brand, Ottmar handles delivery behind the scenes and never contacts your client, and you own the relationship. No contracts or minimum terms.
Enter an industry and a city; the Gemini-powered Lead Crawler finds local businesses and sorts them into 6 quality buckets by website maturity — from “Ghost” (no real site) to “Established” — each with a ready pitch, so you focus on the easiest-to-close prospects. It’s free with your own Google Gemini key, or €97 for a managed key. Optional AI voice follow-up (Otto) is available later as a separate licensed add-on.
It’s the recommended starting point. Run a free GRAAF ContentScore on your weakest page at app.contentscale.site, then message Ottmar with the result. The score shows exactly which signals are missing so the recovery plan is targeted from day one.
Yes — the GRAAF ContentScore is available as developer/API access for agencies and SaaS that want to score URLs inside their own tools or dashboards. It’s access-code and budget controlled and priced by volume, so message Ottmar with your expected request volume. You can bring your own AI keys or use managed keys.
Looking for a Content at Scale alternative?
Content at Scale is now BrandWell, and it generates content. ContentScale is the independent alternative that scores and fixes your content so it ranks and gets cited by AI — built on the GRAAF Framework. Start here:
Who builds & delivers this
Reviewed by Ottmar J.G. Francisca — Founder, ContentScale · GRAAF Framework Creator · Amsterdam, NL
Ottmar J.G. Francisca is the founder of ContentScale, an AI-powered SEO content-scoring and recovery platform based in Amsterdam. After more than 24 years in municipal operations management for the City of Amsterdam, he brings a systems-first, measurement-driven approach to an industry that long operated on trust without verification.
He created the GRAAF Framework — Genuinely Credible, Relevant, Actionable, Accurate, Fresh — combined with CRAFT methodology and Technical SEO into a deterministic 100-point ContentScore, and built the PULSE + NEXUS Content Engine for AI-citation research. Specialties include Core Update recovery, AI Overview optimisation, E-E-A-T implementation, and B2B lead generation.
Every ContentScale service is delivered personally — no outsourcing, no account managers. WhatsApp Ottmar · LinkedIn · Last reviewed: June 18, 2026
Start with a free ContentScore
Scan your site free, then message Ottmar to discuss recovery, the Content Engine, or AI lead generation — no sales calls, just a direct conversation.
No contracts · cancel anytime · from €297/month · Amsterdam, NL