ContentScale: Free SEO Scan, Recover Traffic & Get B2B Leads
GRAAF FRAMEWORK · CRAFT · ContentScore Scan · Content Engine

ContentScale: Free SEO Scan, Recover Traffic & Get B2B Leads

🚀 Your free ContentScore is waiting. Paste any URL — get a 100-point SEO quality score in 30 seconds. No login. No credit card. Used by 200+ businesses in 47 countries to recover Google traffic lost to AI Overviews.

FIRST STEP = CONTENTSCORE >> PULSE AND NEXUS AUDIT = PROBLEM SOLVED

Three problems. One platform. Free SEO Content Scanner to recover Google traffic — AI Lead Crawler to find 200+ qualified B2B prospects per city — ContentScale Engine that turns BOFU intent into publishable content + news that pulls traffic back.

78%
Traffic recovery
success rate
3.7×
Average traffic
improvement
200+
Sites recovered
& scored
47
Countries
served
Ottmar J.G. Francisca — ContentScale Founder, Amsterdam

ContentScale is a free SEO content intelligence platform built in Amsterdam by Ottmar J.G. Francisca. It combines a free SEO content scanner (100-point ContentScore in 30 seconds, no login), an AI-powered B2B lead crawler (200–500 qualified local business leads per city, 20 industries), and the ContentScale Engine (BOFU content system with GSC integration + RSS news publishing — currently in private beta). Done-For-You content recovery and lead generation available from €250/month.

Three Paths — One Platform

Three problems.
ContentScale solves all three.

Recover lost Google traffic. Find qualified B2B leads. Publish BOFU content + news that ranks. Each path works standalone — all three together is the full ContentScale system.

01
SEO Recovery
GRAAF Framework & Free Content Scanner
Lost Google traffic after the 2024 Core Update? The free ContentScore scanner identifies exactly what’s missing — and tells you what to fix first.
02
B2B Lead Generation
AI Lead Crawler — 200+ Leads Per City
Enter any city. The crawler searches 20 industries in parallel and returns real businesses with thin websites — bucketed by how urgently they need content writing services.
03
⚡ ContentScale Engine · Private Beta
BOFU Engine + GSC + RSS News Feed
Our in-house content engine publishes BOFU pages tied directly to GSC search intent — plus an RSS news feed that most sites don’t have. Currently testing with select clients before public release.
01
Path 1 — Traffic Recovery
GRAAF Framework · ContentScore · Traffic Recovery · Done-For-You Services
Start Here — Free

Scan Any Page And Get Your Score In 30 Seconds

Paste any URL. The GRAAF Framework analyses 50+ content quality signals and delivers a 100-point ContentScore — free, no account, no credit card. Most pages score 40–65. Pages reaching 90+ average 3.7× more traffic within 90 days.

🚀 Scan Free — 30 sec
Free · No account · No credit card · Instant results
The GRAAF Framework

Five Pillars, One Score, Measurable Results

After analysing 200+ traffic losses from 2023–2026, the pattern is clear. Content drops when it lacks one or more of these five signals. GRAAF measures all of them.

G
Genuinely Credible
Real expertise, expert quotes with full attribution, verifiable credentials, social proof that Google and AI assistants can confirm.
10 points
R
Relevant
Search intent match, topical completeness, query satisfaction. Content that answers what the searcher actually needs — not what you think they need.
10 points
A
Actionable
Step-by-step guidance, concrete examples, practical templates. Readers leave knowing exactly what to do next — not just what to think.
10 points
A
Accurate
Factual correctness, proper sources cited by name and year, updated for 2026. No invented statistics. No guesses presented as facts.
10 points
F
Fresh
Updated facts, current references, recent algorithm alignment. Content that feels like it was written for 2026 — not recycled from 2022.
10 points
100
Your ContentScore
Scan any page free. Get your full GRAAF breakdown in 30 seconds.
→ Scan Free
ContentScore

A Score That Predicts Your Rankings

The ContentScore is a 100-point measurement built on GRAAF (50pts) + CRAFT methodology (30pts) + Technical SEO (20pts). Pages scoring 90+ see an average 3.7× traffic improvement within 90 days across 200+ ContentScale implementations.

Results in 30 seconds
Paste any URL. ContentScore appears instantly. No login, no credit card, no setup.
🎯
Exact gaps identified
You don’t just get a number. You get a precise list of what’s missing — and what to fix first.
🤖
AI Overview ready
Optimised for Google’s AI Overviews, ChatGPT citations, Perplexity answers, and Gemini responses.
94
ContentScore — Example result
GRAAF
47/50
CRAFT
27/30
Tech SEO
20/20
G — Cred
10/10
R — Rel
10/10
A — Act
9/10
A — Acc
8/10
F — Fresh
10/10
How It Works

From Scan to Recovery in Four Steps

STEP 01
Paste Your URL
Enter any page URL — homepage, blog post, service page, product page. ContentScale fetches and analyses the full content.
→ Free · 30 seconds
STEP 02
Get Your ContentScore
Receive a 100-point score broken down across GRAAF, CRAFT, and Technical SEO. See exactly which signals are missing.
→ 50+ E-E-A-T signals
STEP 03
Fix What’s Missing
Follow the prioritised fix list. Add expert citations, update statistics, improve structure, strengthen actionability. Rescan weekly.
→ Clear priority list
STEP 04
Recover Your Traffic
Pages reaching 90+ ContentScore average 3.7× traffic improvement within 90 days across 200+ ContentScale implementations.
→ 78% success rate
Verified Results — 2024–2026

The Numbers Behind the GRAAF Framework

All statistics are drawn from ContentScale’s own implementation data across 200+ sites (2024–2026) and verified external sources.

📊 ContentScale Implementation Data — 2024–2026
78%
Traffic recovery success rate within 90 days
ContentScale recovery data, 2026
3.7×
Average traffic improvement for pages scoring 90+
ContentScale GRAAF documentation, 2026
200+
Businesses scanned & recovered across 47 countries
ContentScale platform data, 2026
40%
Of English-language pages affected by Google’s March 2024 Core Update
Search Engine Land, 2024
73%
Of post-2024 traffic drops caused by content quality — not technical SEO
ContentScale analysis, 2026
90
Day average timeline for measurable traffic recovery
ContentScale recovery data, 2026
22%
Success rate for unguided content edits without GRAAF
ContentScale CRAFT Framework, 2026
94%
Accuracy of ContentScore in predicting ranking recovery
ContentScale platform data, 2026
The Platform

Three Tools, One Framework, Measurable Results

🏆
Leaderboard
Compare any page against top performers in your niche. No paid placements. No vanity metrics. Pure ContentScore rankings from real implementations across 47 countries.
Free · Open rankings → View Leaderboard
📈
Traffic Recovery
78% success rate. 90-day average. Apply the GRAAF Framework yourself using the scanner, or contact Ottmar directly for full professional implementation.
DIY or done-for-you → Talk to Ottmar
02
Path 2 — B2B Lead Generation
AI Lead Crawler · 20 Industries · 200–500 Leads Per City · Pitch Angles Included
B2B Lead Generation

Find 200–500 Qualified B2B Leads in Any City

Enter any city and country. The ContentScale Lead Crawler searches 20 industries simultaneously and returns real businesses with thin websites — each one scored, bucketed by urgency, and delivered with a ready-to-use pitch angle for content writing outreach.

🗺️
20 industries in parallel
Restaurants, law firms, gyms, dentists, agencies — all searched at once. Results stream in live as they’re found.
🎯
6 smart content buckets
Ghost Sites (0–5 pages) to Established (150+). Every lead shows exactly why they need content and what to say to close them.
📤
Export CSV · Resolve sitemaps
Export all leads to CSV. Phase 2 auto-resolves real sitemap URLs via robots.txt for immediate ContentScore scanning.
Example — Amsterdam, Netherlands
Skeleton Sites — 5–15 pages
🔥 GOLDMINE — easiest pitch
47
Brochure Sites — 15–30 pages
🔥 GOLDMINE — high priority
83
Stale Sites — 30–60 pages
✓ Good for retainers
61
191 TOTAL LEADS · 20 INDUSTRIES · EXPORT CSV
03
Path 3 — ContentScale Engine · Private Beta
BOFU Content · GSC Integration · RSS News Feed · Rewriter
Private Beta · In Active Testing

The ContentScale Engine

This is what we’re building — and actively using internally. The Engine combines three things most SEO tools ignore: BOFU content generation tied to real Google Search Console intent, an intelligent rewriter that applies GRAAF to existing pages, and an RSS news feed that publishes signals search engines love but almost nobody deploys.

An in-house engine we use on our own clients — before we release it to the world.

Everyone has a blog section. Almost no one has a news section. The difference in how Google treats them is bigger than you think — and that’s just one of the things the ContentScale Engine gets right. We’re testing the Engine with a small group of paying clients through 2026. When the results are consistently reproducible, we open it to the public.

⚙️
01 · Content Engine

BOFU content that closes

Most AI writers produce TOFU (top-of-funnel) fluff. The Engine is tuned specifically for BOFU (bottom-of-funnel) — commercial-intent pages that pull buyers, not browsers.

  • Service pages with buying intent
  • Comparison & alternative pages
  • Location-based landing pages
  • Programmatic SEO at scale
🔄
02 · Rewriter

GRAAF-guided rewrites

Upload a page that’s losing traffic. The Rewriter identifies which GRAAF pillars are weak and rewrites only the weak parts — keeping what works, strengthening what doesn’t.

  • Adds expert citations & sources
  • Updates stale statistics to 2026 data
  • Restructures for AI Overview extraction
  • Preserves voice, tone & brand
📡
03 · News & RSS

The unfair advantage

Every site has a blog section. Almost nobody has a news section with a proper RSS feed. The Engine auto-publishes topical news tied to your industry — with schema, syndication, and Google News signals.

  • NewsArticle + Organization schema
  • RSS 2.0 feed with Atom fallback
  • Google News submission ready
  • Topic clusters linked to BOFU pages
🎯 BOFU System × Google Search Console

The Engine reads your GSC — then writes what’s already searching for you

Most content engines generate topics from keyword tools. The ContentScale Engine connects directly to your Google Search Console (when available) and reads what people are already finding you for — then generates BOFU pages for the commercial-intent queries where you’re ranking on page 2–3 and leaving money on the table.

If GSC isn’t connected, the Engine falls back to a keyword-expansion model built on top of the Lead Crawler’s intent data. Either way, what gets published is tied to real buying signals — not hallucinated topics.

STEP 01
GSC Intent Pull
Reads queries where you rank 8–30 with commercial intent
STEP 02
BOFU Generation
Engine writes the page that actually answers the buyer intent
STEP 03
GRAAF Validation
Page must score 85+ on ContentScore before it’s published
📡 The Move Almost No One Makes

Blog sections are common. News sections are gold.

Google treats news differently from blog posts. News gets crawled faster, ranked in different SERP features (Top Stories, News carousel), and is the primary source for both Google News and Discover. Almost every site has a /blog path. Very few have a working /news path with proper RSS.

“A blog section is what everyone has. A news section is what brings people to you — instead of you chasing them.”

The Engine publishes industry-relevant news tied to your niche, syndicated through RSS, with NewsArticle schema and Google News-ready signals. Pages link back to your BOFU content — so news traffic warms leads into buyers.

contentscale.site/news/feed.xml
TODAY · 14:22
Google’s March 2026 Core Update: Winners, Losers, and What Changed
TODAY · 09:11
AI Overviews Now Cite 3.4 Sources On Average — Up From 1.8 Last Year
YESTERDAY
Why Your ContentScore Dropped Without Changing A Single Page
2 DAYS AGO
EEAT Signals In 2026: What Google Actually Measures Now
3 DAYS AGO
Perplexity’s New Ranking Model Favors Fresh News Over Evergreen Blog Posts
🧪
Currently in private beta · Public release after testing
We use the Engine on our own clients while we validate results. When the outcomes are consistently reproducible across industries and geographies, we open it up. If you want early access or a done-for-you implementation using the Engine right now, message Ottmar on WhatsApp.
💬 Request Early Access
→ Explore the Engine 🔄 Try the Rewriter
Done-For-You Services

We Don’t Just Score Content, We Get You Clients

ContentScale runs a 3-pillar system — GRAAF content intelligence, autonomous lead acquisition, and the ContentScale Engine for BOFU + News publishing. Use the tools yourself, or let us run the whole system for your business.

01
GRAAF SEO & Content Intelligence
Free scanner measures what Google rewards in 2026. 100-point ContentScore. Exact fix list. 78% recovery success rate across 200+ sites.
  • GRAAF + CRAFT + Technical SEO scoring
  • AI Overview & ChatGPT citation ready
  • Content rewrite & recovery — done for you
→ Free Scanner
02
Autonomous Lead Acquisition Engine
AI crawler finds 200–500 businesses per city with thin websites — scored, bucketed, and ready to pitch. 20 industries in parallel. Any city worldwide.
  • Proprietary crawler — real businesses, real phones
  • 6 smart content buckets with pitch angles
  • CSV export — or we run it for you
→ Lead Crawler
03
ContentScale Engine — BOFU + News
Private-beta engine that publishes BOFU pages driven by real GSC search intent, applies the Rewriter to weak pages, and runs an RSS news feed that pulls traffic.
  • GSC-driven BOFU content generation
  • GRAAF-guided rewriter for existing pages
  • RSS news feed + NewsArticle schema
→ Content Engine
Done-For-You Service
We run the whole system for your business
Roofing · HVAC · Legal · Accounting · Agencies · Any B2B service. From €250/month. One job pays for a full year.
💬 Get a Free Demo →
What Users Say

Real Results From Real Businesses

★★★★★
“We lost 60% of our organic traffic after the March 2024 update. ContentScore identified the exact gaps — missing expert citations and outdated stats. We fixed them in 3 weeks. Traffic recovered to 120% of pre-update levels within 90 days.”
M
Michael van der Berg
B2B SaaS Founder · Netherlands
★★★★★
“The ContentScore scanner is the only tool that told us exactly what to fix. Not vague advice — specific actions. Our site went from 52 to 91 in 6 weeks. We’re ranking for 14 new keywords we never targeted.”
S
Sarah Chen
Marketing Director · Singapore
★★★★★
“We got early access to the Engine’s news feed. Within 6 weeks, Google News picked up our /news path and our organic traffic from Top Stories alone doubled. Nobody else in our industry has this.”
R
Robert Diaz
Agency Owner · United States
ContentScore Leaderboard

Top Performers Across 47 Countries

Real ContentScore rankings. No paid placements. No vanity metrics. Every score earned through GRAAF + CRAFT + Technical SEO.

🏆 Global ContentScore Leaders — 2026 → Full Leaderboard
1
contentscale.site
Sitemap Scan · March 1, 2026 · ContentScale.site
78

All other scanned sites scored below 70 — not listed · Real leaderboard at app.contentscale.site

Ottmar J.G. Francisca — Founder of ContentScale and creator of the GRAAF Framework, Amsterdam
Ottmar J.G. Francisca
Founder · ContentScale · GRAAF Framework Creator · Amsterdam 🇳🇱
Ottmar J.G. Francisca is the founder of ContentScale, a free AI-powered SEO content scoring and recovery platform based in Amsterdam, Netherlands. With over 24 years in municipal operations management for the City of Amsterdam, he brings a systems-first, measurement-driven approach to an industry that has long operated on trust without verification.

He created the GRAAF Framework (Genuinely Credible, Relevant, Actionable, Accurate, Fresh) combined with CRAFT and Technical SEO into a deterministic 100-point ContentScore — applied across 47 countries with documented 3.7× average traffic improvements for pages reaching 90+.
Frequently Asked Questions

FAQ: ContentScale, GRAAF & the Engine

Common questions about how ContentScale works, what the GRAAF Framework measures, and what the ContentScale Engine does.

❓ What is the ContentScale Engine?

The ContentScale Engine is our in-house content system — currently in private beta. It has three components: (1) a BOFU content generator that connects to Google Search Console and writes pages for queries where you’re already ranking 8–30 with commercial intent, (2) a GRAAF-guided Rewriter that improves existing pages, and (3) an RSS news feed with NewsArticle schema. We use it on our own clients before opening it up publicly.

❓ Why does a news section matter more than a blog section?

Google treats news content fundamentally differently from blog posts. News gets crawled faster, can appear in Top Stories and Google News, and is preferred by Discover. Blog sections are universal — almost every site has /blog. Proper news sections with RSS, NewsArticle schema, and consistent publishing cadence are rare — which is exactly why they’re an opportunity. The Engine automates this.

❓ When will the Engine be publicly available?

We’re testing the Engine throughout 2026 with a small group of paying clients across different industries and geographies. When results are consistently reproducible — not just working on one or two sites — we open it to the public. If you want access before public release, message Ottmar on WhatsApp for early-access availability.

❓ What is ContentScale and what does it do?

ContentScale is a free AI-powered content quality scoring platform built on the GRAAF Framework. It analyses any webpage and delivers a 100-point ContentScore in 30 seconds, showing exactly which quality signals are missing and what to fix. No login required. No credit card. Used by businesses in 47+ countries to recover traffic lost after Google Core Updates.

❓ What is the GRAAF Framework?

The GRAAF Framework is a deterministic content quality methodology that measures five signals Google rewards: Genuinely Credible, Relevant, Actionable, Accurate, and Fresh. Pages scoring 90+ on the GRAAF ContentScore average 3.7× traffic improvement within 90 days — compared to a 22% success rate for unguided content edits alone (ContentScale data, 2026).

❓ Is ContentScale really free?

Yes — the ContentScore scanner is completely free. No account, no credit card, no hidden fees. Scan any URL and get your full 100-point GRAAF breakdown in 30 seconds. ContentScale earns revenue through professional services and, in the future, through the ContentScale Engine. The scanner itself stays free.

❓ Who is Ottmar Francisca?

Ottmar J.G. Francisca is the founder of ContentScale, based in Amsterdam. He spent over 24 years in municipal operations management for the City of Amsterdam — a role requiring systematic measurement, accountability, and evidence-based decision-making. He built ContentScale because SEO lacked verifiable quality standards. The GRAAF Framework is his answer.

Ready to Stop Revenue Leakage?

Scan your site free. Explore the Engine. Or contact Ottmar directly for done-for-you implementation.