Ottmar Francisca
AI Content Strategist & Creator of the Proprietary GRAAF Framework
Helping businesses recover from Google traffic drops across 47+ countries
My Mission
I’m Ottmar Francisca—a Dutch national with deep expertise in the Netherlands digital landscape. I help businesses succeed in Dutch, Belgian, and international search by combining strategic insight with AI-era SEO frameworks.
Currently working remotely, I maintain close ties to the Dutch market and specialize in helping companies recover from traffic losses caused by Google’s AI Overviews and core updates.
GRAAF is mijn eigen ontwikkelde SEO framework dat complementair werkt met de gevestigde CRAFT methodology.
GRAAF Framework Components
G — Genuinely Credible
Build unquestionable content authority through verified sources and expert validation
R — Relevance
Perfect alignment with user intent, context, and local requirements
A — Actionability
Provide immediate practical value with clear implementation steps
A — Accuracy
Maintain factual precision and data integrity at all times
F — Freshness
Keep content current with regular updates and latest developments
Why GRAAF Works
Designed specifically for post-2024 AI search, GRAAF addresses gaps left by traditional SEO—especially for Dutch and multilingual markets.
Key Benefits:
- Built from real-world recovery cases across 47+ countries
- Complements the established CRAFT methodology used in content strategy
- Provides technical, local, and recovery-focused rigor
- Optimized for Google’s AI Overviews and E-E-A-T signals
- GDPR-compliant by design for Netherlands and international markets
- Average 78% traffic recovery within 90 days
- Priority support for Dutch and Belgian businesses
GRAAF is my proprietary SEO framework that I developed specifically for AI-era recovery.
Ready to Recover Your Website Traffic?
Stop losing traffic. Start recovering with proven frameworks and expert guidance.
Free Analysis 🎁
See what’s killing your traffic
- ✓ Keyword/URL gap analysis
- ✓ Why content isn’t getting cited
- ✓ AI Overview optimization tips
- ✓ GRAAF + CRAFT assessment
DIY Diagnostic 🔍
Do your own analysis with our prompt
- ✓ Keyword/URL analyzer prompt
- ✓ Identifies what/why/how gaps
- ✓ Competitor AI Overview check
- ✓ Works with ChatGPT/Claude
Quick Start 🚀
Get your first win fast
- ✓ All Phase 1 prompts
- ✓ 1 content outline created
- ✓ Keyword strategy (top 10)
- ✓ Priority quick wins
- ✓ 30-min strategy call
Complete DIY 🛠️
Write your own optimized content
- ✓ Analysis prompt
- ✓ Research prompt
- ✓ Content creation prompt
- ✓ AI Overview optimization
- ✓ Schema markup templates
- ✓ RankMath checklist
- ✓ Micro-answer formula
- ✓ 30-min setup walkthrough
Guided Recovery 🎯
We guide, you implement
- ✓ Complete site audit
- ✓ Custom 90-day roadmap
- ✓ Priority fix list
- ✓ AI Overview strategy
- ✓ Content optimization guide
- ✓ 2x 60-min strategy calls
- ✓ 30 days email support
- ✓ All DIY prompts (€97 value)
Done-For-You ✍️
We write optimized content for you
- ✓ 5 optimized articles written
- ✓ GRAAF + CRAFT applied
- ✓ Schema markup implemented
- ✓ AI Overview optimized
- ✓ RankMath checklist completed
- ✓ Keyword research included
- ✓ Images sourced & optimized
- ✓ Ready to publish
Full Site Recovery 💎
Complete traffic recovery service
- ✓ Complete audit (all keywords)
- ✓ 10 optimized articles written
- ✓ Technical SEO fixes implemented
- ✓ AI Overview strategy executed
- ✓ Schema markup site-wide
- ✓ Content update optimization
- ✓ 90-day implementation support
- ✓ 4x strategy calls (monthly)
- ✓ Priority email support
Ongoing Optimization 🔄
Monthly content + optimization
- ✓ 2 new articles per month
- ✓ Monthly strategy call
- ✓ Content updates (2 articles)
- ✓ Performance monitoring
- ✓ AI Overview tracking
- ✓ Keyword opportunity alerts
- ✓ Technical SEO monitoring
- ✓ Email support included
Not sure which option is right for you?
Talk to Us (Free Consultation) →View Full Service Details →
Why I Use WhatsApp
Real-Time Collaboration
In fast-moving markets like the Netherlands, speed and clarity are non-negotiable. I use WhatsApp for real-time collaboration—ensuring agile feedback, faster iterations, and human-centered strategy execution.
This isn’t just convenience; it’s part of my commitment to local-first responsiveness in a global digital world.
My Core Values
🔒 Privacy & Ethics
ContentScale.site operates under strict Dutch privacy principles (AVG/GDPR). We collect zero user data, use no tracking scripts, and respect your digital autonomy.
🎯 Direct Communication
No call centers. No account managers. Just direct access to the strategist behind the GRAAF Framework.
🇳🇱 Dutch Market Expertise
As a Dutch national, I understand the unique challenges of the Netherlands and Belgian markets.
💡 Transparent Results
No jargon, no confusing reports. Just clear, actionable insights backed by data.
Industry Resources & Tools
Let’s Work Together
Whether you’re recovering from a traffic drop or future-proofing for AI Overviews, I’m here to help. Learn more about my approach and how my frameworks can benefit your business.
Track Record
Countries Served
Average Traffic Recovery
To Results
Privacy-First