About Ottmar
Francisca
ContentScale Founder
Founder of the ContentScale Platform, creator of the GRAAF Framework, and developer of the Content Engine, Free AI Citations Tracker, and Free SEO ContentScore Scan. Helping businesses worldwide recover organic traffic with a 78% success rate across 200+ sites in 47 countries.
About Ottmar Francisca — ContentScale Founder, GRAAF Framework Creator & Content Engine Developer
This page was last updated on 12 June 2026.
About ContentScale: ContentScale is a digital marketing platform specialising in SEO recovery and AI-driven content optimisation. Founded by Ottmar Francisca, it uses the proprietary GRAAF Framework (Genuinely Credible, Relevant, Actionable, Accurate, Fresh) to address critical content quality challenges in the age of AI. Applied across 200+ sites in 47 countries with a documented 78% traffic recovery rate within 90 days.
About Ottmar Francisca: Ottmar J.G. Francisca is a Dutch national based in Amsterdam with 24+ years of municipal operations management experience. He is the founder of the ContentScale Platform, creator of the GRAAF Framework, and developer of the Content Engine, Free AI Citations Tracker, and Free SEO ContentScore Scan.
- 📌 Founder of the ContentScale Platform — free 100-point GRAAF ContentScore at contentscale.site
- 📌 Creator of the GRAAF Framework — 3.7× average traffic improvement for pages reaching ContentScore 90+
- 📌 Developer of the Content Engine — GRAAF-optimised AI content at scale
- 📌 Developer of the Free AI Citations Tracker — monitor Google AIO, Perplexity, Copilot & Claude citations
- 📌 78% recovery rate within 90 days — 200+ sites in 47 countries
- 📌 24+ years operations management, City of Amsterdam — Dutch national
📋 Table of Contents — About Ottmar Francisca
🎯 Mission — Why Ottmar Francisca Built ContentScale
About Ottmar Francisca and how ContentScale started: he is a Dutch national based in Amsterdam who spent 24+ years managing large-scale operations for the City of Amsterdam. That systems-first, measurement-driven background gave him a unique perspective on a widespread problem — businesses losing 40–70% of organic traffic after Google Core Updates with no objective way to diagnose or fix it.
Ottmar Francisca, the creator of the SEO recovery system and the GRAAF Framework, brings over 24 years of experience in systems management, measurement, and digital optimisation. He has successfully guided 200+ clients across 47 countries through complex SEO challenges, including major Google algorithm updates and content recovery programmes. His methodology is recognised for its focus on Genuinely Credible, Relevant, Actionable, Accurate, and Fresh content strategies — directly operationalising Google’s E-E-A-T guidelines with a deterministic 100-point scoring system.
Traditional SEO audits produced opinions. The approach Ottmar Francisca took was different: he built a number. A deterministic, reproducible score any site owner can verify in 30 seconds. The result was the ContentScale Platform, the GRAAF Framework, the Content Engine, the Free AI Citations Tracker, and the Free SEO ContentScore Scan — interconnected products that define what Ottmar Francisca stands for: measurement-first, privacy-by-design, direct access. No outsourcing. No account managers. Direct access only.
Privacy is central to how ContentScale operates — and central to how Ottmar Francisca runs every product. Zero user data is collected, no tracking scripts run, no cookies are set. As a Dutch national operating under strict AVG/GDPR principles, this is a design decision — not a legal checkbox.
Google’s Search Quality Rater Guidelines put page quality and demonstrated Experience, Expertise, Authoritativeness and Trust (E-E-A-T) at the centre of how pages are judged — the exact signals the GRAAF Framework turns into a score. — Paraphrased from Google’s Search Quality Rater Guidelines (E-E-A-T), 2024
🔍 The ContentScale Platform — What It Does
The ContentScale Platform is Ottmar Francisca’s free AI-powered SEO content scoring tool. Every ContentScore scan is deterministic, reproducible, and free. Any webpage receives a 100-point GRAAF ContentScore in 30 seconds — no login, no credit card, no limits. Used by businesses across 47 countries worldwide.
- 100-point ContentScore: GRAAF Quality (50pt) + CRAFT Method (30pt) + Technical SEO (20pt)
- 50+ E-E-A-T signals checked automatically on every single scan
- Prioritised fix list — every recommendation tied to an exact point value
- ContentScore badge — embeddable on your site, auto-updates on rescan
- Zero data collection — no login, no tracking, AVG/GDPR compliant by design
- Global leaderboard — benchmark your score against other sites in 47 countries
AI Overviews grew from about 6.49% of Google queries in January 2025 to roughly a quarter of US searches by late 2025 — the answer now often appears before any click, which is exactly why measurable content quality decides visibility. — Semrush data, via Search Engine Land, 2025
🧠 The GRAAF Framework — How It Works
The GRAAF Framework is the proprietary content quality methodology created by Ottmar Francisca. GRAAF stands for Genuinely Credible, Relevant, Actionable, Accurate, Fresh — the five dimensions Google’s AI Overview systems and E-E-A-T guidelines explicitly prioritise.
Unlike generic SEO checklists, the GRAAF Framework converts each quality signal into a countable score. Measurement-first, always. “Add 3 expert blockquotes: +8 points.” Numbers, not opinions. The 24+ years of measurement-first operations management experience Ottmar Francisca built at the City of Amsterdam is exactly what made this precision possible.
- G — Genuinely Credible: Expert quotes, citations, verified sources, author credentials
- R — Relevant: User intent alignment, contextual accuracy, local market fit
- A — Actionable: Practical steps, immediate value, clear implementation path
- A — Accurate: Factual precision, data integrity, verifiable sourcing (2024–2026)
- F — Fresh: Regular updates, current data, recent research citations
When an AI Overview appears, the #1 organic result can lose around a third of its clicks (Ahrefs, ~300,000-keyword study), and Pew Research Center measured click rates falling from 15% to 8% once an AI summary is shown — being the cited source is the new advantage. — Ahrefs & Pew Research Center, 2025
🛠️ Content Engine, AI Citations Tracker & ContentScore Scan
Beyond the GRAAF Framework, Ottmar Francisca has developed three free tools that form the operational backbone of the ContentScale Platform — each built to solve a specific, measurable SEO problem.
⚙️ Content Engine
The Content Engine generates GRAAF-optimised, AI-powered content at scale. Every article, service page, and landing page it produces is scored against the GRAAF Framework before publication — ensuring every piece of content is Genuinely Credible, Relevant, Actionable, Accurate, and Fresh from the moment it goes live. Built for agencies, solo founders, and in-house SEO teams who need consistent, high-scoring content without the guesswork.
- GRAAF-scored output: Every piece of content is checked against 50+ E-E-A-T signals before delivery
- AI-powered at scale: Articles, service pages, and landing pages — generated, scored, and ready to publish
- Consistent ContentScore 85+: Built-in quality threshold means no manual revision loops
- White-label ready: Deliver GRAAF-optimised content under your own brand to clients
🔍 Free AI Citations Tracker
The Free AI Citations Tracker monitors whether your pages are being cited by AI systems — Google AI Overviews, Perplexity, Microsoft Copilot, and Claude. As AI answers replace traditional search results for millions of queries daily, being cited by these systems is the new first page. The tracker identifies exactly which pages are cited, which are not, and delivers a prioritised brief — the AIO Brief — telling you precisely what to add, rewrite, or restructure to become citable.
- Tracks 4 AI systems: Google AIO, Perplexity, Microsoft Copilot, and Claude — in one dashboard
- AIO Brief included: Exact text additions, schema changes, and structural fixes for each uncited page
- GSC data integrated: Combines AI citation status with Google Search Console position and CTR data
- Free to use: No account required — available at contentscale.site/free-ai-citations-tracker
📊 Free SEO ContentScore Scan
The Free SEO ContentScore Scan scores any webpage across 50+ E-E-A-T signals in 30 seconds — no login, no credit card, no limits. The result is a deterministic 100-point GRAAF ContentScore with a prioritised fix list where every recommendation is tied to an exact point value. Used by businesses across 47 countries to benchmark content quality, identify recovery opportunities, and track improvement over time.
- 100-point ContentScore: GRAAF Quality (50pt) + CRAFT Method (30pt) + Technical SEO (20pt)
- Prioritised fix list: “Add 3 expert blockquotes: +8 points” — not vague recommendations
- Embeddable ContentScore badge: Display your score on-page; auto-updates on rescan
- Zero data collection: No login, no tracking, AVG/GDPR compliant by design
Referring domains are the strongest predictor of whether a page gets cited by AI systems (SE Ranking, 129,000 domains), and brands cited in AI Overviews earn roughly 35% higher organic click-through (Seer Interactive) — citation, not just ranking, is what now protects traffic. — SE Ranking & Seer Interactive, 2024–2025
📊 Track Record — Ottmar Francisca: Verified Results
Every number below is independently verifiable by scanning the relevant pages at app.contentscale.site.
🔒 Core Values & Approach — Ottmar Francisca
- 🔒 Privacy by Design: Zero user data collected, no tracking scripts, no cookies. AVG/GDPR compliant as a Dutch national — not as an afterthought.
- 🎯 Direct Access Only: No call centres, no account managers. Every engagement handled personally by Ottmar Francisca via WhatsApp — fast, direct, human.
- 🇳🇱 Dutch Market Expertise: 24+ years in Amsterdam gives depth in Dutch and Belgian search behaviour, AVG requirements, and Benelux content standards.
- 💡 Measurement Before Opinion: “Add 3 expert blockquotes: +8 points.” Not “improve your credibility.” Deterministic scores, not guesses.
- 🌍 Global Reach: ContentScale serves businesses in 47 countries. The GRAAF Framework, Content Engine, and AI Citations Tracker apply worldwide — not just the Netherlands.
📥 CV Downloads — Ottmar Francisca
Ottmar Francisca is the founder, builder, and daily operator of all ContentScale products — the GRAAF Framework, Content Engine, Free AI Citations Tracker, and Free SEO ContentScore Scan. Every client engagement goes through Ottmar Francisca personally.
❓ Frequently Asked Questions — About Ottmar Francisca
Quick Answer: Dutch national, Amsterdam-based, founder of ContentScale, creator of the GRAAF Framework, developer of the Content Engine, Free AI Citations Tracker, and Free SEO ContentScore Scan — 24+ years operations management, 78% recovery rate across 200+ sites in 47 countries.
Ottmar Francisca launched ContentScale in 2024 after identifying a critical gap: businesses losing traffic after Google Core Updates had no objective, measurement-based way to fix it. His systems-first discipline built at the City of Amsterdam over 24+ years gave him the methodology to build a deterministic scoring framework. All products are built and delivered personally — no outsourcing, no intermediaries.
Quick Answer: Genuinely Credible, Relevant, Actionable, Accurate, Fresh — a 100-point content scoring framework by Ottmar Francisca. Free at app.contentscale.site.
The GRAAF Framework, created by Ottmar Francisca, assigns specific point values to 50+ measurable content signals. Each maps directly to a Google Quality Raters Guideline requirement. Scan the same page twice and get the same score — deterministic, not opinionated. GRAAF is built specifically for post-2024 AI-era recovery and works for any site in any language or country.
Quick Answer: An AI-powered content generator by Ottmar Francisca that produces GRAAF-scored articles, service pages, and landing pages at scale — every piece checked against 50+ E-E-A-T signals before delivery.
The Content Engine eliminates the gap between writing and ranking. Content is generated and scored simultaneously — no separate audit step, no revision loops. Built for agencies and founders who need consistent ContentScore 85+ output without manual quality checking. White-label ready for client delivery.
Quick Answer: A free tool by Ottmar Francisca that monitors Google AIO, Perplexity, Copilot, and Claude citations for your pages — and delivers a prioritised AIO Brief with exact fixes to become citable.
The Free AI Citations Tracker combines AI citation monitoring with Google Search Console data to show exactly which pages are cited, which are not, and what to change. As AI answers replace traditional results, being cited is the new page-one ranking. No login required — free at contentscale.site/free-ai-citations-tracker.
Quick Answer: WhatsApp +31 628 073 996, info@contentscale.site, or LinkedIn — all direct, no intermediaries.
WhatsApp is the primary channel for fast, real-time collaboration. Ottmar Francisca handles every conversation personally. CV downloads are available in English, Dutch, and Spanish via the links above.
Quick Answer: Yes — fully white-label. Pay €250/month per client, charge €497–€997/month. At 10 clients: €5,000–€10,000/month revenue, €2,500 in costs.
Ottmar Francisca handles all delivery personally. ContentScore scans provide independent before/after proof that clients can verify themselves at no cost. No lock-in contracts, cancel anytime. Available worldwide.
Get in Touch with Ottmar Francisca
Start with a free ContentScore scan, or WhatsApp Ottmar directly for a personal conversation about your situation.