About Ottmar Francisca — ContentScale Founder & GRAAF Framework Creator

🎯 Mission — Why Ottmar Francisca Built ContentScale

Ottmar Francisca is a Dutch national based in Amsterdam who spent 24+ years managing large-scale operations for the City of Amsterdam. That systems-first, measurement-driven background gave him a unique perspective on a widespread problem — businesses losing 40–70% of organic traffic after Google Core Updates with no objective way to diagnose or fix it. Traditional SEO audits produced opinions. What he built instead was a number: a deterministic, reproducible score any site owner can verify in 30 seconds.

Ottmar Francisca, the creator of the GRAAF Framework, brings over 24 years of experience in systems management, measurement, and digital optimisation. He has guided 200+ clients across 47 countries through complex SEO challenges, including major Google algorithm updates and content recovery programmes. His methodology operationalises Google’s E-E-A-T guidelines with a deterministic 100-point scoring system.

Google’s Search Quality Rater Guidelines put page quality and demonstrated Experience, Expertise, Authoritativeness and Trust (E-E-A-T) at the centre of how pages are judged — the exact signals the GRAAF Framework turns into a score.

— Google Search Quality Rater Guidelines, E-E-A-T Section, 2024

Privacy is central to how ContentScale operates. Zero user data is collected, no tracking scripts run, no cookies are set. As a Dutch national operating under strict AVG/GDPR principles, this is a design decision — not a legal checkbox. Every product — the Content Engine, Free AI Citations Tracker, and Free SEO ContentScore Scan — is built and operated personally by Ottmar Francisca. No outsourcing. No account managers. Direct access only.

🔍 The ContentScale Platform — What It Does

The ContentScale Platform is Ottmar Francisca’s free AI-powered SEO content scoring tool. Every ContentScore scan is deterministic, reproducible, and free. Any webpage receives a 100-point GRAAF ContentScore in 30 seconds — no login, no credit card, no limits. Used by businesses across 47 countries worldwide.

• 100-point ContentScore: GRAAF Quality (50pt) + CRAFT Method (30pt) + Technical SEO (20pt)
• 50+ E-E-A-T signals checked automatically on every single scan
• Prioritised fix list — every recommendation tied to an exact point value
• ContentScore badge — embeddable on your site, auto-updates on rescan
• Zero data collection — no login, no tracking, AVG/GDPR compliant by design
• Global leaderboard — benchmark your score against other sites in 47 countries

AI Overviews grew from about 6.49% of Google queries in January 2025 to roughly a quarter of US searches by late 2025 — the answer now often appears before any click, which is exactly why measurable content quality decides visibility.

— Semrush, via Search Engine Land, 2025

🧠 The GRAAF Framework — How It Works

The GRAAF Framework is the proprietary content quality methodology created by Ottmar Francisca. GRAAF stands for Genuinely Credible, Relevant, Actionable, Accurate, Fresh — the five dimensions Google’s AI Overview systems and E-E-A-T guidelines explicitly prioritise. Unlike generic SEO checklists, the GRAAF Framework converts each quality signal into a countable score. Measurement-first, always. “Add 3 expert blockquotes: +8 points.” Numbers, not opinions.

When an AI Overview appears, the #1 organic result can lose around a third of its clicks — and Pew Research Center measured click rates falling from 15% to 8% once an AI summary is shown. Being the cited source is the new advantage.

— Ahrefs & Pew Research Center, 2025

🛠️ Content Engine, AI Citations Tracker & ContentScore Scan

Beyond the GRAAF Framework, Ottmar Francisca has developed three free tools that form the operational backbone of the ContentScale Platform — each built to solve a specific, measurable SEO problem.

⚙️ Content Engine

The Content Engine generates GRAAF-optimised, AI-powered content at scale. Every article, service page, and landing page it produces is scored against the GRAAF Framework before publication — ensuring every piece is Genuinely Credible, Relevant, Actionable, Accurate, and Fresh from the moment it goes live. Built for agencies, solo founders, and in-house SEO teams who need consistent, high-scoring content without the guesswork.

• GRAAF-scored output: Every piece checked against 50+ E-E-A-T signals before delivery
• AI-powered at scale: Articles, service pages, and landing pages — generated, scored, and ready to publish
• Consistent ContentScore 85+: Built-in quality threshold — no manual revision loops
• White-label ready: Deliver GRAAF-optimised content under your own brand to clients

🔍 Free AI Citations Tracker

The Free AI Citations Tracker monitors whether your pages are being cited by AI systems — Google AI Overviews, Perplexity, Microsoft Copilot, and Claude. As AI answers replace traditional search results for millions of queries daily, being cited by these systems is the new first page. The tracker identifies which pages are cited, which are not, and delivers a prioritised AIO Brief with exact fixes.

• Tracks 4 AI systems: Google AIO, Perplexity, Microsoft Copilot, and Claude — in one dashboard
• AIO Brief included: Exact text additions, schema changes, and structural fixes for each uncited page
• GSC data integrated: Combines AI citation status with Google Search Console position and CTR data
• Free to use: No account required — available at contentscale.site/free-ai-citations-tracker

📊 Free SEO ContentScore Scan

The Free SEO ContentScore Scan scores any webpage across 50+ E-E-A-T signals in 30 seconds — no login, no credit card, no limits. The result is a deterministic 100-point GRAAF ContentScore with a prioritised fix list where every recommendation is tied to an exact point value. Used by businesses across 47 countries to benchmark content quality and track improvement over time.

• 100-point ContentScore: GRAAF Quality (50pt) + CRAFT Method (30pt) + Technical SEO (20pt)
• Prioritised fix list: “Add 3 expert blockquotes: +8 points” — not vague recommendations
• Embeddable ContentScore badge: Display your score on-page; auto-updates on rescan
• Zero data collection: No login, no tracking, AVG/GDPR compliant by design

Referring domains are the strongest predictor of whether a page gets cited by AI systems, and brands cited in AI Overviews earn roughly 35% higher organic click-through — citation, not just ranking, is what now protects traffic.

— SE Ranking & Seer Interactive, 2024–2025

🔒 Core Values & Approach — Ottmar Francisca

• 🔒 Privacy by Design: Zero user data collected, no tracking scripts, no cookies. AVG/GDPR compliant as a Dutch national — not as an afterthought.
• 🎯 Direct Access Only: No call centres, no account managers. Every engagement handled personally by Ottmar Francisca via WhatsApp — fast, direct, human.
• 🇳🇱 Dutch Market Expertise: 24+ years in Amsterdam gives depth in Dutch and Belgian search behaviour, AVG requirements, and Benelux content standards.
• 💡 Measurement Before Opinion: “Add 3 expert blockquotes: +8 points.” Not “improve your credibility.” Deterministic scores, not guesses.
• 🌎 Global Reach: ContentScale serves businesses in 47 countries. The GRAAF Framework, Content Engine, and AI Citations Tracker apply worldwide.

Want to recover your organic traffic? Start here.

Get a free 100-point GRAAF ContentScore for any page in 30 seconds — no login, no credit card. Or WhatsApp Ottmar directly for a personal conversation about your situation.

Direct contact only · Amsterdam, NL · info@contentscale.site

❓ About Ottmar Francisca — 8 Frequently Asked Questions