ContentScale Services: Free ContentScore, Free AI Citations Tracker & Otto
- GRAAF ContentScore: 100-point scan of any page, 30 seconds, no login — always free.
- AI Citations Tracker: free for 1 page — save and compare manually verified answers from ChatGPT, Claude, Perplexity, Copilot and Google AI Overview / Gemini.
- Pre-Write Brief: free tier includes 1 lifetime brief — type a keyword, get the blueprint for a page that beats the top 10 before you write it. Bundles start from €249 for 20 briefs.
- Otto: an AI voice agent for inbound calls (never miss a lead again) and outbound calls (follow up automatically) — priced per setup, message Ottmar.
- Delivered personally: no account managers, no outsourced writers — Ottmar built all the tools and runs every implementation himself.
- Why now: AI Overviews reach roughly 25% of US searches and cut top-page clicks by about 34.5%. (BrightEdge; Ahrefs, 2025)
All four ContentScale services exist for one reason: ranking at position one no longer guarantees traffic. AI Overviews answer the query before the user clicks, and a growing share of searches end with no click at all. ContentScale services exist to fix exactly that — not by publishing more content, but by making each page good enough to rank in Google and get cited by AI engines, and by making sure a ringing phone never becomes a lost lead. Every service runs on the same 100-point GRAAF standard, so the work is measurable from the first scan.
GRAAF SEO ContentScore
A 100-point GRAAF score for any page: structure, E-E-A-T, schema, freshness — with the exact fixes you need before Google sees it. This predicts citation-readiness; it doesn’t check live AI citations — for that, see the AI Citations Tracker.
🔍 Scan Free →AI Citations Tracker
Stores and compares your manually verified results from five AI systems: ChatGPT with web search, Claude, Perplexity, Copilot and Google AI Overview / Gemini. See whether your business is recommended, preserve the source URLs and turn the evidence into a Citation Brief.
📡 Track Free →Otto — Inbound & Outbound
Inbound: Otto answers when you can’t — collects the caller’s name, address and issue, filters out robocalls and sales calls, and texts you the lead. Outbound: Otto calls a list on your behalf with a script you approve. Same voice, same rules, both directions.
💬 Set Up Otto →Pre-Write Brief
Type one keyword, get back exactly what a brand-new page needs to out-rank and out-cite the current top 10 — before you write a single word. Live SERP gap analysis, must-have structure, entities, FAQs, in any language including Arabic dialects. Not a fix for an old page — a blueprint for a page that doesn’t exist yet.
📝 Get a Brief →Free means free: the GRAAF ContentScore scan, the first page on the AI Citations Tracker, and 1 Pre-Write Brief per account. Paid prices are starting points; implementation scope is agreed together. No contracts · Amsterdam, NL
Need the complete Tracker + Quick Scan workflow?
If your project includes the full AI Citations Tracker, Prospect Quick Scan, Google Search Console, sitemap and cannibalization analysis, lead workflow, implementation and follow-up, it should not be forced into a fixed package. We first decide what your business actually needs, then agree the scope and price together.
The goal is a good working relationship and a system that helps you move forward — not maximizing the invoice. The prices on this page are starting points. A larger or combined implementation is always open to a practical conversation.
Discuss the right setup →Why Ottmar delivers ContentScale services himself
The industry has a transparency problem, and it is exactly what ContentScale services are built to fix. Agencies sell retainers and promise they can do everything — SEO, content, ads, AI — but rarely show exactly what’s being done or why. Months later you have invoices and a folder of generic articles, and no proof the content itself was ever worth what you paid for it.
ContentScale works differently. Every service on this page is delivered personally by the person who built it — not routed through a rotating team of junior writers or a subcontracted “specialist” who has never opened the underlying system. Fast doesn’t mean rushed. Reliable doesn’t mean hands-off. You’re talking directly to the person who knows exactly how the GRAAF score is calculated, how the AI Citations Tracker and Pre-Write Brief decide what gets cited, and how Otto tells a real lead apart from a robocall — because he built all four and runs every implementation himself.
What each service includes
Every ContentScale service shares the same GRAAF foundation. Here is exactly what each one gets you:
- GRAAF SEO ContentScore (free): 100-point score — GRAAF quality (50pt), CRAFT readability (30pt), Technical SEO (20pt) — with prioritised, page-specific fixes.
- AI Citations Tracker (free for 1 page): stores your manually verified answers and source URLs from five AI systems, compares recommendation and citation evidence, and turns the combined result into a Citation Brief.
- Pre-Write Brief (1 free per account, bundles from €249 for 20): keyword-only SERP gap analysis, recommended structure and H2s, entities and FAQs to cover, and citation-ready passages — in any language, for any region.
- Otto — inbound: answers calls you’d otherwise miss, asks for name/address/issue, flags urgent calls, and texts you a summary — filtering out robocalls and sales calls automatically.
- Otto — outbound: calls a list on your behalf with an approved script and a clear disclosure that it’s an AI assistant, for follow-ups or re-engagement.
- Always included: direct WhatsApp access to Ottmar, no account managers, no contracts.
Why these ContentScale services exist (the data)
All three ContentScale services exist because the search contract — rank, get clicked, convert — is breaking. These are the numbers that explain why a quality-and-citation approach now beats raw publishing volume:
6.49% → ~13% — AI Overviews grew from about 6.49% of Google queries in January 2025 to roughly 13% by March 2025. (Search Engine Land / Semrush, 2025)
~25% of US searches — AI Overviews appeared in roughly a quarter of US searches by late 2025. (BrightEdge / Conductor, 2025)
~34.5% fewer clicks — top-ranking pages lose around 34.5% of clicks when an AI Overview appears, across a 300,000-keyword study. (Ahrefs, 2025)
15% → 8% — click rates fell from 15% to 8% across 68,000 queries once an AI summary is shown. (Pew Research Center, 2025)
~35% higher CTR — brands cited inside AI Overviews earn about 35% higher organic click-through than uncited brands. (Seer Interactive, 2025)
Referring domains = #1 predictor — backlinks were the strongest predictor of AI citation across 129,000 domains. (SE Ranking, 2025)
−25% search volume by 2026 — Gartner projected traditional search volume would fall about 25% as AI assistants absorb queries. (Gartner, 2024)
How ContentScale services work — 3 steps
- Free scan or brief. This is step one for every ContentScale service — run a GRAAF ContentScore or AI Citations Tracker scan at app.contentscale.site, or generate a Pre-Write Brief for a keyword — 30 seconds, no login.
- Message Ottmar. Share your result on WhatsApp. He reviews it directly and tells you what he’d fix first — no sales call, no proposal deck.
- Fix it, or set up Otto. Use the Citation Brief or Pre-Write Brief yourself, or ask Ottmar to implement it. If missed or outbound calls are the problem, Otto gets configured for your business the same way.
What the evidence says about ContentScale services
“Content itself is really not a USP in the age of AI because any LLM can now generate content at the touch of a button.”
— Julia McCoy, then-President of Content at Scale, PubCon
Google’s own guidance is explicit that genuine expertise, accurate sourcing, and real-world experience are decisive for quality — and that sites unable to demonstrate them keep losing visibility regardless of technical optimisation.
— Google Search Quality Rater Guidelines, 2024 (paraphrased)
Across 25 million impressions, being cited inside an AI Overview — not just ranking near it — is what now correlates with higher click-through; citation has become the metric that matters.
— Seer Interactive research, 2025 (paraphrased)
ContentScale services — case studies
Dutch B2B SaaS: 12 thin pages rebuilt to per-page quality
Challenge: 12 articles averaging a 31/100 ContentScore, declining organic traffic, zero AI Overview citations.
Solution: each page rebuilt with GRAAF — a quotable answer, named sources, question-form headings, FAQ schema — instead of replaced with more volume.
Result: a 94/100 average ContentScore with measurable traffic recovery inside the 90-day window.
Source: ContentScale client data, 2026.
contentscale.site’s own AI Citations Tracker: 0.1% → 5.6% CTR in 75 days
Challenge: the homepage sat on page 2-3 for its own core keywords, with a 0.1% click-through rate in Google Search.
Solution: ran the AI Citations Tracker on the homepage itself, followed every Citation Brief, and re-scanned after each change — no ads, no bought links.
Result: CTR climbed to 5.6% within 75 days — verifiable directly in Google Search Console, not a self-reported estimate.
Why work with me?
My SEO Process
Every engagement starts with Google Search Console
Because rankings alone don’t explain where growth opportunities exist.
Every engagement starts with a review of your website, goals, and Google Search Console data. That ensures recommendations are based on evidence rather than assumptions.
ContentScale services — Frequently Asked Questions
Yes, always. Scan any URL at app.contentscale.site — 30 seconds, no login, no card required. It’s the recommended starting point before anything else on this page.
The tracker stores and compares manually verified answers from five AI systems: ChatGPT with web search, Claude, Perplexity, Microsoft Copilot, and Google AI Overview / Gemini. You paste each complete answer with its source URLs, then the tracker shows recommendation frequency, citation evidence and the combined Citation Brief. One page is free; larger trackers and complete implementations are scoped to fit the work.
A keyword-only strategy document — no existing page required. Type one keyword and it returns a live SERP gap analysis, recommended structure and H2s, entities and FAQ questions to cover, and citation-ready passages, so a brand-new page can outrank and out-cite the current top 10 from the first draft. Any language, including Arabic dialects; any SERP region. Free tier includes 1 lifetime brief; bundles start from €249 for 20 briefs.
Otto is an AI voice agent, configured per business. Inbound: answers calls you miss, asks for name/address/issue, flags urgent calls, and texts you a summary — automatically disconnecting robocalls and sales calls without bothering you. Outbound: calls a list you provide with a script you approve, clearly disclosing it’s an AI assistant. Pricing depends on call volume and setup — message Ottmar with what you need.
Because the person who built the GRAAF score, the AI Citations Tracker, the Pre-Write Brief, and Otto is the same person implementing them for you. No brief gets handed to a junior writer who has never seen your site, and no “AI specialist” is reselling a tool they don’t understand. Slower isn’t the trade-off — Ottmar has run this personally for over 24 years in systems and operations, and the same measurement-first approach applies here.
There is no responsible fixed promise. Timing depends on recrawling, competition, the page’s starting condition and which recommendations are implemented. The tracker preserves the baseline and later evidence so progress can be evaluated clearly. Otto can start handling calls after setup, testing and routing are approved.
No — the ContentScore and AI Citations Tracker are about content and search visibility, while Otto is about the phone. They’re independent. Most people start with a free scan simply because it’s the fastest way to see what Ottmar sees.
Looking for a Content at Scale alternative?
Content at Scale is now BrandWell, and it generates content. ContentScale is the independent alternative that scores and fixes your content so it ranks and gets cited by AI — built on the GRAAF Framework. Start here:
Who builds & delivers ContentScale services
Reviewed & Delivered by Ottmar J.G. Francisca — Senior SEO Specialist | Technical SEO & AI Search Strategist (GEO/AEO)
Ottmar J.G. Francisca is an independent Senior SEO Specialist specializing in Technical SEO, AI Search Optimization (GEO/AEO), Local SEO, semantic SEO, entity optimization, and Google Search Console analysis. Before transitioning into SEO, Ottmar spent more than 24 years leading operational teams for the City of Amsterdam, where he developed the analytical, process-oriented approach that now underpins his SEO methodologies. ContentScale is his professional portfolio, where he documents SEO methodologies, AI Search research, case studies, and practical tools developed through hands-on SEO work. Every ContentScale service is delivered personally by Ottmar — no outsourcing, no account managers, just direct collaboration focused on measurable business results.
He created the GRAAF Framework — Genuinely Credible, Relevant, Actionable, Accurate, Fresh — combined with CRAFT methodology and Technical SEO into a deterministic 100-point ContentScore, and built the AI Citations Tracker and Otto voice agent on the same measurement-first principle: verify before you claim.
All ContentScale services are delivered personally — no outsourcing, no account managers. WhatsApp Ottmar · LinkedIn · Last reviewed: September 20, 2026
Start with a free ContentScore
All ContentScale services start the same way: scan your site free, then message Ottmar to discuss the AI Citations Tracker, a Pre-Write Brief, or setting up Otto — no sales calls, just a direct conversation.
ContentScale services: no contracts · cancel anytime · Amsterdam, NL
